"We knew that the love for Wendy’s nuggets ran deep," said Frank Vamos, director of brand communications at The Wendy’s Company, in an email, "But we didn’t expect the overwhelming response we’ve seen on Twitter to Carter’s love of has earned 330 million social impressions and has gained 149,000 new followers on Twitter. We all know that engaging with your audience is an essential part of marketing, the only way to receive feedback is to listen.Ĭarter may not get his nuggets (he has still to hit his target) but Wendy's got its publicity! This tweet would not have had the impact it did and spread worldwide if Wendy’s wasn’t listening and engaging with its audience.īy not engaging with fans on Twitter or other social media platforms, you could be missing out on a truly great conversation, or even one as simple as answering a burning question they may have. The hashtag now even comes accompanied by its own Emoji: a tiny red Wendy’s box full of nuggets. It now lies just behind Twitter’s most popular retweet: Ellen DeGeneres’ 3.3 million record-breaking celeb selfie - a photograph of yourself, taken by yourself – taken at the Oscars. ![]() Thousands of people across the world have started tweeting and retweeting the hashtag in an attempt to get Carter his chicken nuggets.Ĭurrently at 3,280,599 retweets, the tweet is quickly becoming the most retweeted tweet to date. And from there, the hashtag #NuggsForCarter was born!
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